AdKeeper

One of those things you file under "I thought of that and someone else is now doing it" is AdKeeper. A great idea, it places a small click-able icon on banner ads that lets users save the ad for future interaction. Basically the concept acknowledges the fact that when most people see ads, they're doing something else. They might want to respond to the ad but just don't have time right then. By clicking on the AdKeeper logo, the ad is saved to your own "keeper". Advertisers are apparently clamoring over it, but adoption will be the make or break.